House of Anita Dongre, India’s biggest fashion empire previously had ecommerce and offline retail businesses operated in siloes with multiple disparate systems and separate customer databases. Salesforce enabled them to digitally transform marketing, ecommerce, and service processes.
Following a recent ruling by India’s competition regulator, Google announced it has halted the enforcement of its Play Store billing policy in the country, which requires developers to pay up to 30% for in-app purchases. The announcement arrives days after the Competition Commission of India ordered Google to let app developers use alternative payment systems and fined it $113 million for abusing its market power. The country also issued a fine of $161.9 million on the company the previous week for being anti-competitive in the Android mobile device market.
PhonePe, India’s leading fintech platform announced the launch of its first Green Data Center in India, leveraging technologies and solutions from Dell Technologies and NTT. The Green Data Center will open new opportunities in data management for PhonePe, with efficient data security, power efficiency, ease of operations, and cloud solutions.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)