I was hoping that Spacee’s HoverTouch Wall was one where people did the hovering, like angels in a Renaissance fresco. Alas, it’s the image itself that hovers in front of a surface, creating a touch screen without the screen. That’s still pretty cool and greatly expands the potential inventory for retail media and out-of-home advertisers.
Kroger was a pioneer of the retail media industry, which distributes ads through retailers’ own channels such as email and in-store displays. They’ve just taken a logical next step, using Kroger customer data to target video and CTV ads in channels that Kroger doesn’t own. Clients buy the ads in the Kroger Private Marketplace, a self-service platform for ad agencies and brands.
Marketers are much less satisfied with their IT relationships than their IT partners think: nearly 30% call the relationship strained or abysmal, compared to 10% of IT leaders. This according to a Lytics survey which also found that 75% of marketers rely on IT for data access and 81% expect IT to be even more involved in day-t0-day marketing activities over the next five years. Marketers would like more control if they could get it: 44% plan to hire a software engineer of their own in the next year and... Read More >
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.