More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment.
Dovetail, a Sydney-based software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform.
Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.