How Nigeria’s Peppa makes it safer to shop socially online in Africa

Nigerian startup Peppa is making it safer to shop online in Africa, with a focus on social buying and selling, via a payment protection scheme that means buyers are protected from fraud and sellers are protected from losses that come from cancelled orders. Founded in September 2021, though conceived of much earlier, Peppa allows users to safely and seamlessly make payments for purchases on social commerce platforms.

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Smile Identity expands African footprint with acquisition of Appruve to strengthen ID verification services

April 27, 2023

Smile Identity, a KYC compliance and ID verification partner for many African fintechs and businesses, has acquired Inclusive Innovations, the parent company of Appruve, a Ghanaian developer of identity verification software. This strategic acquisition will expand Smile Identity’s footprint across Africa and solidify its position as the continent’s leading identity verification and digital KYC provider.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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