How Twilio transforms customer engagement for businesses In Australia
The series of lockdowns that ensued has disrupted business operations, putting tremendous pressure on such vital services as customer engagement.
The series of lockdowns that ensued has disrupted business operations, putting tremendous pressure on such vital services as customer engagement.
For National Coding Week in Australia, Elsa Gonzalez, Senior Solution Architect at Cheetah Digital discusses why it’s important for organisations to shift their mindset from ‘tech being a predominantly male industry’ to it being about ‘people who enjoy solving problems’.
Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.