Big data platform MapR found a happier ending: Hewlett Packard Enterprise has purchased its technology, intellectual property and domain expertise and will continue to support existing clients. MapR announced last May that it was in severe financial straits. Total funding was $280 million.
B2B CDP Zylotech has announced an integration with intent data compiler Bombora. Joint customers will be able to use Bombora data in Zylotech analytics and campaigns. It’s a good example of adding third party data to a CDP, if you were looking for one.
MindTickle uses tech to train humans to be better at sales and service. Sounds quaint. But somebody just gave them $40 million in new funding, bringing their total to $81.3 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.