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Duopoly Share of U.S. Digital Ad Revenues Continues to Shrink: Axios Report

If we seem more philosophical than usual this week, it’s not the result of some Scrooge-like holiday transformation (sorry, Jamie), but because hard news is scarce.   Still, it’s a welcome opportunity to talk about long-term trends, like this Axios piece that quotes Insider Intelligence as finding the Google/Meta share of U.S. digital ad revenue will fall below 50% this year.  It’s no surprise – the share peaked back in 2017 – but a good reminder that duopoly power is less secure than it seems.

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Consumers Will Spend Less on Mobile Games but Advertisers Will Spend More: data.ai Study

December 22, 2022

Mobile gaming is one of the industries that are stealing time from search and social activities.  So it’s a bit surprising to see this estimate from data.ai (formerly App Annie) that consumer spend on mobile gaming will drop by 5% in 2022 and 3% in 2023.  Note this is an estimate of what consumers will spend; spending on mobile advertising is still expected to rise by 7.5% next year, outpacing other ad media.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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