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https://www.lytics.com/newsroom/lytics-view-provides-marketers-important-customer-insights-and-recommended-actions-to-improve-business-performance-in-less-than-30-days

Lytics has launched Lytics View, a quick-start process that generates AI-based offer and product recommendations in as little as one week. Data is fed into the system by Lytics’ own Web site tag, avoiding the delays of conventional data integration. Of course, you’ll probably want to add other sources eventually and there’s still that pesky need to connect with customer-facing systems to deliver the recommendations.

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More Big Advertisers Join Facebook Boycott

June 30, 2020

Microsoft is also on the list of companies joining the #StopHateForProfit Facebook advertising boycott, along with HP, Ford, Honda, Unilever, BestBuy, Denny’s, Pepsi, Hersey, Clorox, and others. The coalition of civil rights organizations behind the boycott rejected adjustments offered by Facebook on Friday and listed demands for substantive changes in policies that foster extremism. Meanwhile, the Trump Administration illustrated its own commitment to free speech by suggesting that Facebook and other social platforms suppress messages from protesters. Oh, and Twitch temporarily suspended Trump from its platform. Busy day.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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