Enforcement began yesterday for the California Consumer Privacy Act, which makes this a good time to mention that personal data discovery vendor BigID and privacy management platform TrustArc have teamed up simplify compliance with CCPA and other regulations. So I just did.

Microsoft is also on the list of companies joining the #StopHateForProfit Facebook advertising boycott, along with HP, Ford, Honda, Unilever, BestBuy, Denny’s, Pepsi, Hersey, Clorox, and others. The coalition of civil rights organizations behind the boycott rejected adjustments offered by Facebook on Friday and listed demands for substantive changes in policies that foster extremism. Meanwhile, the Trump Administration illustrated its own commitment to free speech by suggesting that Facebook and other social platforms suppress messages from protesters. Oh, and Twitch temporarily suspended Trump from its platform. Busy day.

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.