80% of DTC Marketers Use Unreliable Performance Data: Measured Study

Marketers have made less progress with measurement than personalization. Measured reports that more than 80% of direct-to-consumer marketers rely on click-based data from websites and media platforms, even though they know it’s unreliable. Near-infinitesimal fractions use gold standard methods such as incrementality experiments (4.7%) or multi-touch attribution (2.5%). Speaking of which, start-up Incrmntal just raised $4.1 million to make incremental measurement easier.

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CDPs Support 63% of Retail Personalization Programs: Retail TouchPoints Report

July 29, 2022

Retailers are making progress in their personalization programs: they’re finally more likely to personalize product recommendations (52%) than show customer names (49%), finds Retail TouchPoints.  Other interesting trends are growing use of traditional media for acquisition, up from 29% in 2021 to 51% in 2022, and more purchase discounts for customer retention, from 55% last year to 73%.  Nearly two-thirds (63%) used a CDP to support their personalization program – more than any other technology.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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