Reporting on martech stacks seems to be in fashion. This Snowflake report lists the most popular partners connected to its cloud data warehouse, divided into ten categories. Customer data activation, which includes CDPs, ranks second with 27.6% growth. Sadly, they don’t report product-by-product details.
This report from WordPress VIP offers specifics on vendor market share in several categories, including CDP. The figures seem a little unlikely: CDPs present at nearly 90% of companies, with market share at 55% for Salesforce, 29% for Segment, 22% for Tealium, 16% for Lytics, and 15% for Blueconic. The main focus is on content marketing: did you know that 86% of companies measure content impact?
Orbee offers auto dealers “middleware [that] integrates all of a dealership’s data sources into a Customer Data Platform.” We’re not sure they tick all the RealCDP boxes but they definitely offer analytical and marketing capabilities. They just raised a $4 million Series A.
Acquia has launched an integration hub, Acquia Exchange, that makes it easier to connect third party products to its digital experience platform. Having an exchange of your own is table stakes for products hoping to establish themselves as platforms at the heart of their very own ecosystem.