The pandemic was boom time for the online events industry, and few boomed louder than Hubilo. Their Linked-In headcount is down about 7% from the peak but they’re adjusting. Latest move is to buy fielddrive, which helps to manage live events. Price was not announced.
The CDP industry isn’t immune from the general tech slowdown: 38% of firms showed a reduced headcount in the latest CDP Institute Industry Update report. Cuts were concentrated among the largest and fastest growing firms, suggesting an adjustment to lower expectations. It’s not all bad news: funding held up and the industry still grew over-all.
The Walmart vs Amazon horse race is always fun to watch. Latest news is that Walmart reported $2.7 billion in ad sales for last year, an impressive 30% increase but still far behind Amazon’s $37.7 billion.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.