Et tu, HubSpot? One of martech shining stars, Boston-based CRM-and-everything-else platform HubSpot, has followed the latest industry trend by cutting staff. The company announced it yesterday that it is firing 7% of its workforce. That would be about 500 ex-HubSpotters pursuing new opportunities.
Is something missing in your life? If it’s news about Data Clean Rooms, we can fix that. LiveRamp and Neustar have both launched identity resolution solutions for the AWS Clean Rooms service. You’re welcome.
Not every tech vendor is cutting back. Customer engagement platform OneSignal announced a new investment from ServiceNow Ventures of undisclosed size. The funding extends OneSignal’s previously-announced $50 million Series C, which brought its total raise to $82 million.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.