CRM vendor HubSpot has preannounced several changes ahead of its INBOUND conference on September 5. It will add more enterprise capabilities to its marketing, sales and service modules; rebundle features and pricing for its small and mid-size business packages; and offer a standalone version of its Web Content Management System. HubSpot started as a small business specialist but has been steadily creeping into enterprise clients.
CDP BlueConic has integrated Decibel’s proprietary Digital Experience Score, enabling marketers to build campaign segments and identify experience issues. Decibel tracks Web visitor behaviors down to the level of mouse movements and then applies AI to infer user attitudes such as frustration. They describe the result as a “digital version of Net Promoter Score” but frankly it’s a lot cooler.
Having slipped this far down the slope, let’s finish with a link to MarTech Advisor’s CDP Explainer series, which has now reached the seventh of 12 planned installments. CDP Institute is advising on this one, too…hey, it’s what we do.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.