HubSpot kicked off INBOUND 2024 with the announcement of a new AI offering, Breeze, designed to be an easy-to-use and complete AI solution. It includes an AI copilot, multiple AI agents to automate tasks and Breeze Intelligence to give a complete view of the customer. Copilot will be available across both browser and mobile versions of HubSpot.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.
According to a study published in the Journal of Hospitality Marketing & Management, mentioning AI in a product description can trigger anxiety in consumers. Using a sample of around 300 consumers, the researchers found that using AI terminology to describe a new TV technology caused a reduction in intent to purchase. That reduction in intent was even more pronounced in the case of a car.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.