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HubSpot launched Nonprofits platform aimed at helping local Aussie businesses

HubSpot’s new Nonprofits platform is set to help NFP organisations through a specific set of tools, resources, support and pricing. The lau­­­­­­­nch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95 per cent) Australian not-for-profits experience barriers to growth, such as disparate software, multiple sources of data and a clouded source of truth. It also found nearly 3 in 10 don’t use a CRM.

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QualityKiosk and BrowserStack announce partnership extension to the APAC region India

June 30, 2022

QualityKiosk’s one of the largest independent global quality assurance service providers, extended its partnership with BrowserStack, a leading cloud-based testing platform enabling on-demand, cross-browser, and cross-device testing, into the international regions APAC. Its extensive expertise and strong domain experience in quality assurance and performance engineering combined with the BrowserStack platform will enable enterprises in the region to create and deploy quality and bug-free software at pace and scale.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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