HubSpot has signed an agreement to acquire AI-powered conversation intelligence platform Frame AI. Frame AI can derive insights and recommendations from unstructured data like calls, meetings and emails. This is aimed at adding a layer of rich customer insights from unstructured data over the structured data from CRM.
The folks at Zebra Technologies, which sells workplace mobile computers, seem shocked that 34% of U.S. retail associates don’t have their own, exclusive-use mobile device. (Some of us are surprised that 66% apparently do, but maybe we need to get out more.) Zebra lists many benefits that mobile devices provide to retail employees across all job functions.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.