Most surveys about cookieless advertising report something between panic and willful ignorance.  But respondents to this ID5 report were eerily calm: 49% were very confident and 32% were somewhat confident in their long-term addressability strategy, and 73% have already adopted at least one solution.  A faith-filled 67% think most of their tech partners are fully prepared for the cookieless future too.

Data clean rooms play a growing role in customer data management, so we have to pay attention to them, right?  Clean room vendor Habu just announced quiver of product updates, including orchestration of clean rooms from walled gardens, media, and identity platforms; activation of target audiences across multiple partners; a zero-trust execution environment, and, of course, generative AI-based insights, use cases, and descriptions.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.