Hubspot to Buy Clearbit for B2B Data

CRM? CMS? MAP?  Hubspot has given up trying to define itself and settled on “customer platform” as its label.  They just confused things a bit further with a deal to acquire Clearbit, which describes itself quite clearly as “a top B2B data provider”.  Clearbit was already available in the HubSpot App Marketplace but it will now be easier for Hubspot clients to enhance their files with data on 20 million companies and 500 million decision-makers. Price was not announced.

More News

Next Article

81% of Advertisers Feel Ready for Cookieless Future: ID5 Report

November 3, 2023

Most surveys about cookieless advertising report something between panic and willful ignorance.  But respondents to this ID5 report were eerily calm: 49% were very confident and 32% were somewhat confident in their long-term addressability strategy, and 73% have already adopted at least one solution.  A faith-filled 67% think most of their tech partners are fully prepared for the cookieless future too.

CDPI Newsletter
Previous Article

Habu Data Clean Room Adds Marketing-Related Features

November 2, 2023

Data clean rooms play a growing role in customer data management, so we have to pay attention to them, right?  Clean room vendor Habu just announced quiver of product updates, including orchestration of clean rooms from walled gardens, media, and identity platforms; activation of target audiences across multiple partners; a zero-trust execution environment, and, of course, generative AI-based insights, use cases, and descriptions.

CDPI Newsletter
Featured Article

Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

Press Releases & Coverage