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Hulu Launches Private Ad Marketplace

Streaming video service Hulu doesn’t sell technolographic data although it could probably target ads based on your TV viewing device. They’ve just launched a private ad market place to supplement their public programmatic exchange. Expect more private exchanges (where the buyers and sellers agree in advance to work together) as brands become more careful about where their ads appear.

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Consumers Upbeat About Connected Devices Despite Security Risks: TNS Study

December 18, 2018

As expected, there’s no news worthy of your attention today, Dear Reader. But I’ll offer some interesting surveys. Here’s one on connected devices from network technology provider TNS. They found that most (62%) of U.S. adults think such devices boost the quality of life, even thought even more (72%) fell that location data creates privacy and security risks. You won’t be surprised that 25-34 year olds are the most enthusiastic.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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