Streaming video service Hulu doesn’t sell technolographic data although it could probably target ads based on your TV viewing device. They’ve just launched a private ad market place to supplement their public programmatic exchange. Expect more private exchanges (where the buyers and sellers agree in advance to work together) as brands become more careful about where their ads appear.
As expected, there’s no news worthy of your attention today, Dear Reader. But I’ll offer some interesting surveys. Here’s one on connected devices from network technology provider TNS. They found that most (62%) of U.S. adults think such devices boost the quality of life, even thought even more (72%) fell that location data creates privacy and security risks. You won’t be surprised that 25-34 year olds are the most enthusiastic.
If you want to improve your own CDP knowledge, we’d humbly suggest one of our half-day workshops. We’ll be running them in Brussels, Utrecht, and Munich in January. See this blog post for details and click here for a fun little video.
Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader. We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens. The bright side is there’s lots of room for improvement.