If you’re looking for something new to worry about, try “malvertising”, which is what happens when programmatic ads deliver malware. It’s something that clean.io protects against. Clean.io was just bought by cybersecurity firm HUMAN Security,
Social commerce has had a bumpy ride recently, as consumers show reluctance to order through social media platforms where access to customer service and returns is unclear. Snap Inc. is avoiding that issue with an integration that lets Snapchat ads point directly to BigCommerce online stores. Could be the way to do this.
Those cloud data warehouses that everyone loves – looking at you, Snowflake – are apparently harder to access than you might expect. Twilio Segment is the second CDP this week to introduce a “reverse ETL” product that pulls data out of cloud databases into Twilio’s own data store, which in turn will share it with other systems. Segment also launched a complementary product, Profiles Sync, that moves profiles into cloud databases.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.