Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending. On the flip side, retail experienced the biggest decline in share, dropping from 16.4 percent to 13.5 percent of the general digital advertising market over the quarter.
The rate at which India is shifting towards digitalisation, and the need to store, process and use the data generated through this, has made creation of additional data centre capacity exigent. A data centre is a physical facility composed of networked computers, storage systems and computing infrastructure used by organisations to store, assemble, process, and distribute large amounts of data.
Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group. With plans to open upwards of 10 venues a year across different brands and locations, the utility of a consolidated loyalty program will also continue to grow.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.