IAB Australia’s Data Collaboration Platforms Explainer includes information on data clean rooms, customer data platforms, matching services and data management platforms. It’s designed to help marketers, agencies and others understand their capabilities and how they can be used for data collaboration in digital advertising.
A new Arktic Fox Digital Report in partnership with Amperity revealed the demand in Australia for CDPs almost doubled from last year (21% to 40%). Respondents plan to prioritise investment in this part of the martech stack in the coming year and a half.
Indonesian e-commerce company PT Bukalapak.com Tbk (Bukalapak) said it has slipped into the red by recording a net loss of $68.18 million in the first quarter, as compared to a net profit of $991.99 million a year ago.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.