Just in time for that July 4 barbecue with the in-laws: the IAB has issued a detailed report on the legal issues associated with generative AI. Now you won’t have to feel left out when the conversation turns to data scraping, copyright for AI-generated content, and trespass to chattels. Thanks, IAB!
It’s not just the number of channels that makes omnichannel marketing hard. There are also those other departments marketers need to work with. Meltwater reports that marketers dread collaborating with marketing analytics (25%), with marketing operations (20%), with PR (29%), and so on. And this might sound familiar: 38% feel disconnected from sales.
Innervate has announced three AI-powered enhancement to its app suite (it describes itself as a CDP but it’s not clear it creates a separate CDP database). The new tools are real-time customer segmentation, dynamic product recommendations and buyer journey orchestration. The suite also includes a “digital twin” for all known and unknown customers, designed for personalized recommendations and next-best actions: a kind of AI-boosted customer profile.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.