Just in time for that July 4 barbecue with the in-laws: the IAB has issued a detailed report on the legal issues associated with generative AI. Now you won’t have to feel left out when the conversation turns to data scraping, copyright for AI-generated content, and trespass to chattels. Thanks, IAB!
It’s not just the number of channels that makes omnichannel marketing hard. There are also those other departments marketers need to work with. Meltwater reports that marketers dread collaborating with marketing analytics (25%), with marketing operations (20%), with PR (29%), and so on. And this might sound familiar: 38% feel disconnected from sales.
Innervate has announced three AI-powered enhancement to its app suite (it describes itself as a CDP but it’s not clear it creates a separate CDP database). The new tools are real-time customer segmentation, dynamic product recommendations and buyer journey orchestration. The suite also includes a “digital twin” for all known and unknown customers, designed for personalized recommendations and next-best actions: a kind of AI-boosted customer profile.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.