Hoping to play a regulation-hostile judiciary, the IAB has filed its first-ever lawsuit, attempting to block the FTC’s “click to cancel” rule making it easier for consumers to cancel subscriptions. The IAB complains about a failure to follow correct procedures, vague language, and threats to “a business model essential to companies of all sizes across various industries.” Raise your hand if your business depends on trapping unhappy customers.
CDP mParticle is introducing AI Assistance, allowing users to enrich profiles and improve targeting by giving directions in a natural language interface. It is also promoting “composability,” configuring connections to any data store, and simplifying the “value-based” introduced last year.
Meta has stopped even pretending to avoid right-wing misinformation on its site. The Washington Post reports that it has declined to block ads designed to appear they are from the Kamala Harris campaign but paid for by her opponents. Applying the logic of an ill-bred two-year-old, the company argues it’s okay because others have done similar things in the past.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.