The cause-and-effect link between greenhouse gases and global warming is well established, although the contribution of digital advertising seems more questionable. But enough ad-folk worry about it that IAB Tech Lab has launched a Green Supply Path Initiative to help programmatic advertisers measure their impact and, at least as important, show that They Care.
We usually link to company websites when possible, but causaLens has what appears to be an entirely non-functional cookie consent option banner, so I’ll avoid it. Hopefully their “causal AI” tech works better, since they just launched it officially. The promise is to build AI models that identify cause-and-effect relationships and use them to make better business decisions.
T-Mobile informed US regulators that a bad actor gained access to data on roughly a third of the company’s 110 million customers. The breach, which was active for approximately six weeks before being discovered and then shut down within 24 hours, reportedly did not access the most sensitive data, such as financial data. Customers were informed that hackers did not gain access to full data sets, though information compromised can still be useful for hackers for phishing and identity theft.
Nearly one-third of major news publishers have blocked generative AI tools from reading their content. But that’s a drastic measure which could also exclude their results from conventional search engines. Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results. We’ll see if competitors do the same.