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IAB Tech Lab Announces Carbon Impact Measurement Project

The cause-and-effect link between greenhouse gases and global warming is well established, although the contribution of digital advertising seems more questionable. But enough ad-folk worry about it that IAB Tech Lab has launched a Green Supply Path Initiative to help programmatic advertisers measure their impact and, at least as important, show that They Care.

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T-Mobile reports 37M customers’ data hacked

January 24, 2023

T-Mobile informed US regulators that a bad actor gained access to data on roughly a third of the company’s 110 million customers. The breach, which was active for approximately six weeks before being discovered and then shut down within 24 hours, reportedly did not access the most sensitive data, such as financial data. Customers were informed that hackers did not gain access to full data sets, though information compromised can still be useful for hackers for phishing and identity theft.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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