IAB Tech Lab Extends Data Clean Room Guidance

IAB Tech Lab has released a “stable” specification for its privacy audience activation standard and guidance for its data clean room standard.  Both are aimed at making it easier to share data between different data clean rooms, a key industry goal in making customer data available in a privacy-protected way.

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California Senate Defers Bill Requiring Big Tech to Pay for News Links

July 11, 2023

Google and Meta may be willing to block news in Canada rather than pay the sites that create it, but blocking news in California would be a much bigger deal.  So you can bet their lobbyists were hard at work to slow down progress of the California Journalism Competition and Preservation Act, which passed the state assembly in June.  Their efforts have succeeded: state senate action on the bill has been delayed until next year.

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Retailers Still Overestimate Consumer Interest in Personalization: RIS News Study

July 11, 2023

Maybe marketers have finally started to grasp how little interest consumers have in personalized product recommendations.  This RIS News study of grocery tech trends found that while consumers ranked personalized recommendations dead last (seventh out of seven), retailers ranked it fifth out of seven.  Discounts headed the list for both groups.  But there’s still a misalignment: 13% of consumers wanted personalized recommendations, while 48% of retailers thought they did.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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