IAB Tech Lab has launched Trusted Server as an open-source industry framework aimed at giving publishers full control over ad monetization. Trusted Server supports the management of ad requests, auctions and creative entirely in publishers’ own server-side framework. This should reduce reliance on browsers like Chrome and Safari that restrict publishers’ visibility into their own audience data in the name of privacy.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.
Although 63% of more than 500 marketers surveyed by Jasper use gen AI, only 49% are attempting to measure ROI on their AI investment. Of the 49% not measuring ROI, 22% plan to in 2025. The main drawbacks the survey found in using gen AI were output quality (19%) and the need for data privacy (21%).
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.