IAB/Winterberry Study Finds Measurement Is Top 2017 Focus

I had at least a half-dozen separate conversations last week about using CDP data for measurement, as opposed to marketing execution. Apparently I’m not alone.  A study from the IAB and Winterberry Group found that “better reporting, measurement or attribution” was voted the topic most likely to command attention in 2017.  It was cited by 74% of respondents, compared with 51% for the runner-up, which was cross-device audience recognition.  In last year’s report, the positions were reversed and better reporting was cited by just 49%. The report also found fewer people citing technology and data as challenges, suggesting marketers are shifting some attention from acquiring technology to using it. Interesting study.

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LiveIntent and LiveRamp Share Data to Coordinate Ads in Email and Display

January 31, 2017

Let’s talk about email today, shall we? First, we have an integration of LiveIntent with LiveRamp. In case you’re getting your lives mixed up, LiveIntent inserts advertisements into publisher and brand emails, using predictive analytics to find the best ad for each person. LiveRamp matches email addresses to cookies and other digital identifiers so marketers can send display ads to email customers. The deal will make it easier for marketers target the same people across both media.

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Fishbowl Customer Engagement Platform for Restaurants Acquired by Private Equity Firm

January 27, 2017

Final stop is Fishbowl, a CDP for restaurants. It draws from reservations, online orders, point of sale, email, loyalty, online ordering, and other systems to build a unified database and execute marketing campaigns. Buyer was Symphony Technology Group. Private equity companies have been the main purchasers of marketing technology ventures recently, in contrast to the recent past when small firms went public or were bought by larger vendors. Something to do with a glut of marketing technology products, I suspect. Insight number five. My work here is done.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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