News

IABTL Adds DOOH to OpenRTB, ICYMI

This IAB Tech Lab announcement bounces from prosaic (“Out-of-Home (OOH) advertising, also called outdoor advertising”) to historical (“the medium is ancient, from cave paintings to signposts”) to poetical (“this may be something as ethereal as brightening up the dark skies”).  So there’s something here for everyone, even if you don’t care about the actual news.  If you do care: they’ve extended the OpenRTB standard to include elements unique to Digital Out of Home ads.