IAS and DoubleVerify Offer Brand Safety Reporting for Twitter

I no longer use Twitter, but apparently it has become the “free-for-all hellscape” that Elon Musk promised to avoid.  Advertisers who support this can limit the damage to their brands with new services from Double Verify and Integral Ad Science.  Both measure the content that’s adjacent to brand ads, although they’re only reporting after the damage is done.

More News

Next Article

Data Clean Rooms Are Popular But Costly: IAB Report

January 26, 2023

This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms.   Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications.  The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy).   Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).

CDPI Newsletter
Featured Article

Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

CDPI Newsletter