I no longer use Twitter, but apparently it has become the “free-for-all hellscape” that Elon Musk promised to avoid. Advertisers who support this can limit the damage to their brands with new services from Double Verify and Integral Ad Science. Both measure the content that’s adjacent to brand ads, although they’re only reporting after the damage is done.
This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms. Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications. The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy). Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).
Both Microsoft and AWS are to increase investment and data center portfolios in the Telangana region of India. The two cloud companies already have existing facilities and cloud regions in development and/or operation in the region, centered in Hyderabad, and are to significantly increase their investments there.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.