Media measurement vendor IAS has its fingers in many channel pies. It has just stuck its thumb a bit deeper into retail media in a deal to measure onsite quality for Criteo’s network of retail media properties. IAS will report on viewability and invalid traffic, helping to avoid some types of ad fraud.
Innovid is leveraging its CTV household data to enable conversion reporting on CTV, linear, and digital platforms. They match their CTV data with identifiers from other sources, including advertisers’ own first-party information and other industry-standard identifiers. The result will be cross-channel performance measurement without cookies.
Rwandan startup Kasha, a digital platform for last mile access to health. has raised a US$21 million Series B funding round to help it expand across the continent. Launched in 2016, Kasha is a digital retail and last mile distribution platform for pharmaceuticals and fast-moving consumer goods serving consumers, resellers, pharmacies, hospitals and clinics.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.