Through a server-to-server integration, Integral Ad Science will now offer expanded measurement capabilities across Amazon DSP media buys. Campaign measurement will be available for Amazon custom audiences and Twitch inventory. The proffer includes brand safety, viewability and invalid traffic tracking and cross-device measurement.
CDP Tealium has announced that it is now offering customers seamless integration with EUID, an identity solution for the European market that is open source but was pioneered by The Trade Desk. Tealium already offers integration with The Trade Desk’s foundational Unified ID 2.0. Tealium customers will be able to activate data within The Trade Desk to enrich identities and reach relevant audiences.
While 90% of enterprise marketers think their teams can handle tech stack migrations, only 40% claim to be experienced with them. Fortunately, over 90% are happy with their tech stacks. Where they are looking for change, efficiency and productivity are the leading motivators (67%) over cost savings (52%).
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.