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IAS Partners with Anzu for In-Game Ad Quality Measurement

Or perhaps you’ve been placing ads in video games and worry about where, or whether, they’ve been showing up.  The media quality gurus Integral Ad Science have just teamed with in-game adtech vendor Anzu to measure important things like invalid traffic, viewability, and brand safety.   I’ll sleep better tonight just knowing about it.

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CDPs Support 63% of Retail Personalization Programs: Retail TouchPoints Report

July 29, 2022

Retailers are making progress in their personalization programs: they’re finally more likely to personalize product recommendations (52%) than show customer names (49%), finds Retail TouchPoints.  Other interesting trends are growing use of traditional media for acquisition, up from 29% in 2021 to 51% in 2022, and more purchase discounts for customer retention, from 55% last year to 73%.  Nearly two-thirds (63%) used a CDP to support their personalization program – more than any other technology.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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