Or perhaps you’ve been placing ads in video games and worry about where, or whether, they’ve been showing up. The media quality gurus Integral Ad Science have just teamed with in-game adtech vendor Anzu to measure important things like invalid traffic, viewability, and brand safety. I’ll sleep better tonight just knowing about it.
Have you been struggling with Byzantine B2B procurement processes? Balance Payments has your back, with tools for B2B sellers to collect funds through self-service checkout pages. Features include multiple payment options, transaction fee support for marketplaces, and an API for further customization. They just raised a $56 million Series B, bringing total funding to $86.5 million.
Retailers are making progress in their personalization programs: they’re finally more likely to personalize product recommendations (52%) than show customer names (49%), finds Retail TouchPoints. Other interesting trends are growing use of traditional media for acquisition, up from 29% in 2021 to 51% in 2022, and more purchase discounts for customer retention, from 55% last year to 73%. Nearly two-thirds (63%) used a CDP to support their personalization program – more than any other technology.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.