News

Ibexa Absorbs CDP Raptor

European DXP Ibexa has announced a strategic merger with CDP Raptor (both companies are owned by the QNTM Group). Raptor will complement Ibexa’s existing content and commerce capabilities, supporting data-driven personalization. It’s not an acquisition but still illustrates the trend towards merging CDP and DXP capabilities in a single system.

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Treasure Data Introduces CDP Trade-Up Program

January 14, 2025

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.

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