The focus on monetizing personal data arguably misses the point, which is that consumers want to control the data itself. Sovrin Foundation uses blockchain to give users a self-controlled credential to verify their identity in digital signatures. It conceives of itself as a “global public utility”. Cool. The Foundation just announced support from IBM, which joins a number of other, much smaller “founding stewards”.
Predictive marketing vendor 6sense has acquired account based marketing platform (and CDP) ZenIQ. The deal continues 6sense’s expansion into marketing execution. Financial details were not announced.
A less vexing mystery – at about the level of why you park in a driveway and drive on a parkway – is why credit card companies need a signature for in-person charges but not those taken online or by phone. Mastercard has resolved that conundrum by no longer requiring signatures at all. Fun fact: according to Mastercard, nearly one in five Americans can’t recall the last time they used their signature for anything else.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.