Are you concerned about bias in AI systems and adtech? IBM is leading the charge against that with a free Advertising Tookit for AI Fairness 360, which contains 75 fairness metrics and 13 algorithms to identify and mitigate biases. They’ve also created an Advertising Fairness Pledge and signed up companies including Delta Air Line, WPP, Mindshare, and industry groups.
Let’s grab some virtue today, Dear Reader. DoubleVerify has teamed with Scope3 to measure the carbon impact of advertising campaigns, based on the electricity used to power the servers that run them. The metric isn’t ready yet, but will be integrated with other DoubleVerify reporting when it is.
I’d hate to think that any company did the right thing just to curry favor with consumers. This report from research company GfK should help prevent that by showing that “purpose ads” are actually less likely to grab viewers’ attention than non-purpose ads, by a margin of 74% vs 65%. GfK doesn’t advise against purpose advertising but does call for patience in waiting for results.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.