IBM is selling its marketing and commerce software business to private investment firm Centerbridge Partners. Centerbridge intends to form a standalone company from the assets. It’s Centerbridge’s first big martech investment and the end of a long history of marketing software at IBM.
We have a trio of identity-related items for you today, Dear Reader. First, data quality vendor Validity has launched Trust Assessments, which gives clients a score for their customer data quality, comparative industry benchmarks, and recommendations for improvements. Very helpful.
The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.