IBM Watson Offers Insights to Marketers

Our AI friends at IBM have introduced “Watson Marketing Insights”, which continuously examines customer interactions and attributes to find which items predict behaviors.  It then builds segments based on those items and presents them to marketers, who will hopefully find inspiration for new campaigns. There’s no claim that the AI is doing anything other the providing information – it’s not making suggestions, let alone taking action. One suspects Watson has higher ambitions but is too canny to reveal them openly.