Email services company iContact is expanding into search engine marketing with the purchase of Moz. iContact is owned by J2 Global, which owns dozens of companies including email providers Campaigner, Communicator, SMTP, and Kickbox.
B2B data and solutions vendor ZoomInfo is buying Insent, a chat system that also identifies visitors, routes them in real time to the right account owner, and can schedule future conversations. It’s the company’s fourth acquisition since DiscoverOrg bought ZoomInfo in February 2019 and adopted the ZoomInfo name the following September.
Hi David, tell us about yourself and your background. I started my career as a direct marketer in magazine circulation. That means I was running a subscription business well before ‘software as a service’ and doing the kinds of analysis that today is common when analyzing online advertising results.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.