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ID.me Raises $19 Million to Expand Digital Identity Business

What do the State of Maine, Under Armour, and Major League Baseball have in common? They all use identity verification services from ID.me, which just raised a $19 million Series B. ID.me’s service is the opposite of CDP identity resolution, since ID.me is used when people are actively trying to prove their identity – perhaps to qualify for government benefits or log into a secure computer system. But there’s more overlap between the two worlds than you might think, since both types of identification rely on reference data sets, device data, and algorithms to process evidence about whether an identity assertion is valid. Also relevant to marketers, ID.me offers a digital wallet that lets users easily identify themselves to online.

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Marketo and Infor Partner to Offer Integrated Customer Experience

March 13, 2017

Marketing automation vendor Marketo and business application provider Infor today announced a partnership to integrate and cross-sell their customer experience systems. The match-up makes perfect sense: both companies offer cloud-based systems sold primarily to the mid-sized companies, and Marketo fills a gap in the Infor product line, which has CRM but not B2B marketing automation. Marketo has been repositioning itself as an option for B2C marketing, but Infor already has solutions in that area.

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