ID Resolution Tops List of Features Expected for CDP: Forrester Report
Add this to your pile of CDP trivia: a Forrester report for Bluecore finds the most expected CDP features are identity resolution (35%), predictive segmentation (34%) and personalized recommendations (34%). If that seems odd, bear in mind that data integration and unified customer profiles weren’t listed as choices. Identity resolution was also the highest answer for CRM, at 40%, and marketing clouds, at 30%, even though it’s something both types of systems are notoriously bad at. Go figure.