What with all these new privacy regulations, you might think there would be a shortage of data to match against your customer files, Dear Reader. Not so, or at least not yet. We see many announcements promising more matching than a singles cruise. For example, here’s a hookup between mobile marketing platform Vibes and Infutor’s massive store of consumer information.

Fraud and brand safety are also major concerns in the advertising world. The Global Alliance for Responsible Media, a coalition of giant advertisers and media companies, has announced its plan to address the problem by identifying and avoiding harmful online content. Coalition members control nearly $100 billion in media spend, a significant chunk of the $600 billion or so total. https://www.cnbc.com/2019/10/24/global-ad-spend-has-slowed-but-2020-looks-set-to-be-a-bumper-year.html

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.