ID5, the digital advertising identity provider, announced a $20 million Series B funding round with TransUnion joining the list of investors. ID5 provides the ad ecosystem with a transparent, scalable, privacy-compliant identity infrastructure based on hashed emails and other signals. The company does business in Europe, Japan and Australia.
MessageGears is expanding its partnership with Snowflake to run its customer engagement solution for large consumer brands within Snowflake’s data cloud. This will enable Snowflake users to leverage data within the security and governance of the cloud to support MessageGears messaging and campaigns. MessageGears is one of the first customer engagement solutions to tread the path already taken by a number of CDPs.
Lots to unpack in this global Twilio survey. More than one-third of Gen Z and millennial consumers purchase from a different brand when a business doesn’t personalize engagement in real time; consumers and businesses disagree on what it takes to build trust; more brands use CRM than CDP to understand customers. Download for details.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.