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Identity Fraud Hit 15.4 Million U.S. Victims in 2016: Javelin Strategy & Research

If you’re wondering why stronger data protection might be needed, how about a finding that identity fraud hit 15.4 million U.S. consumers last year. That’s 6.15% of ALL consumers. Which means, if attacks are randomly distributed, YOU have a 60% chance of being hit over a ten year period. But attacks are not randomly distributed: active social networkers or ecommerce shoppers are more likely to be hit. Sound like anyone you know? Study was from Javelin Strategy & Research, sponsored by identity protection vendor LifeLock.

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Study: 41% of Companies Do Not Respond to Customer Service Emails

January 31, 2017

Finally, a bit of research. CRM software provider SuperOffice sent a two question email to 500 companies and monitored their reaction. It reports that 41% of companies never responded and the rest took an average of more than 15 hours to reply. Only 11% answered questions on the first try. A whopping 99% didn’t follow up to see if customers were satisfied with their answer. Not shocking but still sad.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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