Zoho Corporation, one of India’s oldest SaaS (software-as-a-service) platforms, launched Zoho Marketing Plus, a platform that integrates marketing automation across campaign ideation, creation, execution, management, and measurement. The marketing platform gives marketing leaders a deeper understanding of customer preferences and behaviours, which would help them in driving brand affinity.

According to the latest Bazaarvoice Shopper Experience Index, reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert.