IDFC Asset Management Company delivers personalised online customer experience with Salesforce

Within a decade of operations in India, IDFC Asset Management Company (AMC) has become one of the most trusted mutual fund companies. The integration with Salesforce has helped them to offer delightful customer experiences that moved beyond run-of-the-mill ads to meaningful and relevant content. They were able to automate email marketing, store large databases and produce meaningful reports of campaign performance.