IDG Buys ABM Vendor Triblio

It’s Random News Day, Dear Reader. We’ll start with tech media company IDG, which just purchased Account Based Marketing platform Triblio. The deal will expand IDG’s marketing services capabilities. The deal follows last week’s purchase of ABM vendor Engagio by Demandbase.

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Half of Segment CDP Users Are Outside of Engineering

June 25, 2020

Segment has just issued another report on what its customers are up to. Most common uses are collecting Web and mobile analytics (28%), measuring Web site conversions (17%), and integrating new analytical and marketing tools without engineering support (11%). Real-time personalized email and notifications clock in at 10%. Most intriguing, given that Segment concentrates on assembling customer data, is nearly one-quarter (24%) of Segment users are in marketing, sales, analytics, and product teams. The largest group is still engineering at 49%.

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