IDG Buys LeadSift for More B2B Lead Insights

I was hoping for an all-Australia edition, or at least all-obscure-company-names.  But IDG Communications blew it by buying LeadSift, which is Canadian and does what its name suggests: they scan the Web to identify relevant leads for their clients.  It’s IDG’s third acquisition in eighteen months as they expand their ability to deliver B2B marketing and sales data.