Ad buying platform Mediaocean has added dynamic ad personalization for Facebook and Twitter campaigns. The new capability is based on Flashtalking, which the company purchased last year. Other newly-integrated features from Flashtalking and 4C, which Mediaocean bought in 2020, include social media creative production and campaign management, reporting, and optimization.

“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).