IDG Extends Its B2B Data and Martech with Selling Simplified Acquisition

IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns.  IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021.  The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.