IgnitionOne, a CDP with strong adtech roots, has launched a media consultancy to offer full-service operation of its platform. They position it as helping in-house staff at companies that have replaced outside marketing agencies.
Let’s talk about talking. Call analytics vendor Marchex has released a variety of AI-powered features that interpret phone conversations. Applications include identifying consumer intent, predicting churn, and evaluating salesperson performance.
Cookies aside, how much data do Internet companies gather about you? The Australian found an Android phone sent Google 529 updates in one typical day. That’s more than once every three minutes. Locations, activities, and nearby wi-fi sources were all reported relentlessly.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.