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IgnitionOne Predicts Performance of Ad Creative Before It Runs

IgnitionOne, a CDP with broad analytical and personalization functions, has added an AI-driven ability to predict the performance of advertising creative. Predictions are based on past performance of content that IgnitionOne’s visual recognition engine has classified as similar. Interesting.

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Informatica Buys AllSight CDP to Build Complete Customer Profiles

March 1, 2019

Data management vendor Informatica has purchased AllSight, which specializes in customer data collection, unification, and analysis. The deal lets Informatica move beyond building a “golden record” of customer attributes to creating a complete profile including unstructured data, transactions, and other detailed information. It’s a nice illustration of the difference between Master Data Management and Customer Data Platforms.

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IAB Testifies for Federal Privacy Law, Against Consumer Choice

February 27, 2019

The difference between asking and watching is also on the minds of the digital marketing trade group IAB, which is testifying in Washington in favor of replacing state regulation with a federal privacy law. Their current position is that asking consumers for consent is just way too pesky, or, as they colorfully describe it, creates “rampant over-notification leading to consent fatigue in consumers and creating an indifference to important notices regarding their privacy”. IAB would rather rely on Congress to decide what’s permitted because, well, everybody trusts Congress.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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