Iguazio Offers Unified Data Platform for Real-Time Events

Iguazio is also in the data integration business. Their specialty is real-time data gathering for event-driven applications such as fraud detection, security, and equipment monitoring. Secret sauce is a unified data model that can take inputs from many standard sources and expose it to many standard applications. It’s too technical to call a CDP but a good example of an overlapping approach that solves some of the same problems. They launched in September after raising $48 million. Latest news is opening a Singapore office but that’s just an excuse to mention them.

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Google Captures Identity on Nearly Two-Thirds of All Web Page Visits: Ghostery Study

December 11, 2017

Just how much of your Web behavior is actually tracked by data aggregators? Well, Google and its affiliates alone track visitor identities on nearly two-thirds (64.4%) of worldwide Web browsing, according to a study by anti-tracking vendor Ghostery. Facebook trailed with trackers for a mere 28.8% of all page visits. Ghostery found 77.4% of pages had at least one tracker while more than 15% of pages had ten or more.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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