CDPs that specialize in a single industry have been a trend for some time. The latest is Ikue, which is built for telecom operators and follows an industry-standard data model from TM Forum. Telecom has been relatively slow to adopt CDPs due to regulatory concerns and the sheer volume of data involved.
Salesforce and The Trade Desk’s Unified ID 2.0 probably get more attention than they deserve, but you do seem interested in them, Dear Reader. So here’s a double shot: Salesforce just added an App Exchange app from The Trade Desk to generate UID2 identity tokens, which can then be linked to UID2 tokens from other sources. UID2 is based on a consented email address, so it’s not a replacement for third-party cookies. But it helps.
Ok, here’s a crazy coincidence: we have news from another CDP that specializes in telecom. Intent HQ has launched an AI-driven audience builder that finds hidden opportunities within a customer base. The tool doesn’t require data scientist support and lets marketers choose from a list of predictive indicators to model against. It uses other Intent HQ features to automatically ensure the audience data is privacy-compliant.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.