Ikue Launches CDP for Telcos

CDPs that specialize in a single industry have been a trend for some time.  The latest is Ikue, which is built for telecom operators and follows an industry-standard data model from TM Forum.  Telecom has been relatively slow to adopt CDPs due to regulatory concerns and the sheer volume of data involved.

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Salesforce CDP Adds UID2.O Connection

September 21, 2022

Salesforce and The Trade Desk’s Unified ID 2.0 probably get more attention than they deserve, but you do seem interested in them, Dear Reader.  So here’s a double shot: Salesforce just added an App Exchange app from The Trade Desk to generate UID2 identity tokens, which can then be linked to UID2 tokens from other sources.  UID2 is based on a consented email address, so it’s not a replacement for third-party cookies.  But it helps.

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Intent HQ Uses AI to Find Telco Marketing Opportunities

September 21, 2022

Ok, here’s a crazy coincidence: we have news from another CDP that specializes in telecom.  Intent HQ has launched an AI-driven audience builder that finds hidden opportunities within a customer base.  The tool doesn’t require data scientist support and lets marketers choose from a list of predictive indicators to model against.  It uses other Intent HQ features to automatically ensure the audience data is privacy-compliant.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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